Strategy, structure and style for society's greater GOOD.
Socially-minded organizations need to invest smartly in strategies that will reach the masses and provide maximum impact for their constituency. Strategies alone aren't enough. Today, every strategy must be coupled with a multi-channel execution plan that includes in-person outreach, social-influence campaigns, and digital interfaces. Constituents expect their philanthropic experience is on par with their favorite big brands.
Too Good was founded on a fundamental belief that social conscience and creativity shouldn't be mutually exclusive. We provide your non-profit or social enterprise with revolutionary ideas, transformational user-centered design, and multi-channel program execution.
ABOUT
Passion for philanthropy and social innovation creates a strange desire in people. A desire to make the greatest impact possible in a rapidly-changing environment. Too Good is the manifestation of that desire: kick-ass ideas, flawless execution, and strategic consulting.
Founder Tiffany Galligan brings over 13 years experience in developing successful user-centered strategies for monumental change. Bringing the best of agency consulting together with transformational programmatic planning, Too Good works with socially-minded organizations to understand the needs of constituents, design multi-channel program offerings, develop marketing and outreach plans, and train teams for long-term management and growth.
During her agency tenure, Tiffany has advised AT&T, Delta Airlines, Dell, Neiman Marcus, WellPoint, Southwest Airlines, and others. Tiffany also launched the LIVESTRONG program for the Lance Armstrong Foundation - helping create and establish the brand, and working across the cancer community to create a multi-channel educational offering that focused on the physical, emotional, and practical effects of cancer. Tiffany has served as Vice President of Marketing on the board of directors for It's My Heart, a non-profit dedicated to supporting and advocating for those affected by congenital and acquired heart defects.
SERVICES
Each client presents unique challenges and unique opportunities to customize the most effective mix of service offerings.
Research & Strategy
- Market & Customer Research
- Program & Marketing Evaluation
- Strategic Plan Development
- Conceptual Workshop Facilitation
- Concept Model Creation
Branding & Marketing
- Brand Analysis & Planning
- Mission & Vision Statement Creation
- Marketing Plan Development
Experience Design
- Program Strategy Definition
- Multi-Channel Program Architecture & Design: web, mobile, tablet, social
Organizational Integration
- Staff Planning & Recruiting
- Staff Training
- Ongoing Consultation




